Strategic management and marketing management

Multinum renders the following strategic management services to entities, with key focus areas:

• Strategic Planning that begins with identifying the Vision of what you want your world to be like in the future, discovering your group's role in achieving that Vision, and  
  Action Planning to solidify the roadmap to get there;
  
•  Implementation tools to ensure the plan is carried out
  
•  Organizational Development and Strengthening for traditional groups and those that don't fit the typical models
  
•  Meeting and Retreat facilitation that is carried out with the bigger picture in mind and ensures results
  
•  Process Development and Execution to get things done
•  Media Relations Planning and Strategy that enable groups to craft effective message and spread that message throughout their market in a strategic way

Marketing research services offered at Multinum provides our clients with insight into trends and social changes on a macro-level that impacts on the diverse South African market in its totality, shaping consumer choices and what they expect from the brands they engage with. Market research conducted focus on market segmentation and consumer market, this is includes both qualitative and quantitative (Tracking studies).

• Number of brands in the market,
  
• Brand awareness measures,  
  
• Consumer attitudes towards & perceptions of brands and brand usage (frequency, how recently used and “share of wallet”).